When a drawer is not the best place

When Eva Lesko Natiello self-published her book, she admits it was the last resort. It was her backup plan if she failed to sell it to a trade publisher.

‘I promised myself that if I couldn’t sell it, or find an agent to represent me, I would not tuck it in a drawer and forget about it. If I didn't find an agent, I would self-publish.’

That promise reassured her during the querying and submissions to agents. But she didn’t think she’d actually need the backup plan.

When she decided to act on her backup plan, she studied the process, to give herself the best chance of success. It was worth every minute, and she discovered that self-publishing is just a different way to do the thing she'd always wanted: to entertain readers. 'You can’t do that unless you produce something for them to read.'

In the end it doesn’t really matter how your book gets to market as long as it gets there.

 Eva Lesko Natiello is the author of NEW YORK TIMES and USA TODAY bestseller, THE MEMORY BOX, a psychological thriller about a woman who Googles herself and discovers the shocking details of a past she doesn’t remember.